Задание № 8

James Dyson, millionaire inventor and successful British busnessman, has surprised his country by deciding to move production to the Far East.

The 54-year-old design engineer is well-known for his invention of a powerful vacuum cleaner that operates without a bag. Dyson spent 15 years trying to persuade the banks to support his ideas and enable him to set up production of the new vacuum cleaners. Now, after six years in business, his factory in a small town in the west of England produces 8,000 vacuum cleaners a day. Moving the main production facility to Malaysia will result in a loss of 800 jobs. Both the UK government and the unions have expressed their horror at the decision.

The company, which employs 1,800 people in total, said it had decided to move production because of the success of a plant it established in Malaysia two years ago. Labour costs at the Malaysian plant are only SI.50 an hour: in the UK they are £4.10 an hour. But the quality of the Malaysian cleaners is as high as the British-made ones.

A number of other companies have also moved production to lower cost countries in recent months. Many people fear for the future of British manufacturing if this trend continues.

Dyson believes the move will enable the company to cut production costs by 30 percent. He plans to put the savings into research and development in a drive to create new technology products for the future. The R&D department will continue to be based in Britain.

The company achieved sales of £220 million in 2000 and spends around 10 percent of turnover on new product development. Dyson described R&D as the 'heart and soul' of the business. He said the decision to cut back the UK workforce was a sad and difficult one.

1. James Dyson ...

a) has been in business for a long time.

b) started his business with his own money.

c) developed a new product.

d) has a factory in London.

2. Dyson's product...

a) is a new technology product.

b) sells only in Britain.

c) was first produced 15 years ago.

d) sells only in the Far East.

3. Dyson wants to move the production to Malaysia because...

a) his main markets are in the Far East.

b) production is cheaperthan in the UK.

c) he lives there.

d) many other British companies are based there.

4. Dyson's move will enable him to ...

a) keep some production in the UK.

b) have his R&D department in Malaysia.

c) put more money into R&D.

d) reduce the cost of R&D.

5. Dyson's decision has 'surprised his country'. That means the

British people...

a) think it is a good idea.

b) expected this decision.

c) didn't expect this decision.

d) don't think it will make a big difference to British

manufacturing.

6. The company...

a) has a factory in Malaysia now.

b) has no experience of manufacturing in Malaysia.

c) tried to move to Malaysia two years ago but was not successful.

d) had a factory in Malaysia for two years, then closed it.

7. Dyson wants to spend more money on ...

a) research and development.

b) selling.

c) better production facilities.

d) his staff.

8. How much did Dyson spend on R&D in the year 2000?

a) £200,000

b) £2.2 million

c) £22 million

d) £220 million

9. How does Dyson feel about moving to Malaysia?

a) He's completely happy about it.

b) He is sorry that people will lose their jobs.

c) He isn't sure about the decision at the moment.

d) He wants to live in Malaysia.

10. Dyson says that R&D is the 'heart and soul' of the business. He

means...

a) it is the most difficult part.

b) it is the most important part.

c) it is the most expensive part.

d) it is the most interesting part.

Задание № 9

Purpose of meeting: To discuss international marketing strategy and co-ordinate the marketing activities in different countries.

When? Thursday 4 April-Friday 5 April

Where? Conference Suite, Four Towers Hotel, Toronto, Canada

Practical information: Participants arrive Wednesday. Accommodation at Four Towers Hotel on Wednesday and Thursday nights.

Peterson Enterprises

285 West Road

Peterborough PT3 8JY

United Kingdom

Telephone +44 (0) 1733 003623

Facsimile +44 (0) 1733 001059

www.petersonent.com

Dear

I am writing to invite you to a meeting……..

Please confirm that you will be able to attend.

Yours sincerely

International Marketing Manager

Задание № 10 1.С каждым днем становится все холоднее и холоднее. 2.Мы основали нашу фирму в 2000 году. 3. Штаб-квартира нашей фирмы находится в Москве. У нас так- же есть 2 филиала в Санкт-Петербурге. 4. Вечно он ворчит! 5. Пожалуйста, подтвердите Ваш заказ не позднее 20 мая.

Тест №6

Задание №1

Пример: plane train car airport truck

1. accountant solicitor stockbroker workaholic advertising

executive 2. wages bonus promotion pay salary 3. worry pressure stress flexitime rate race 4. boiled bottled fried baked grilled

5. people product promotion price place

Задание №2

Пример:

send receive pay make an invoice

1. retain entertain look after give up customers

2. take up re-arrange stick to plan a schedule

3. meet miss catch keep within a deadline

4. prepare book keep within discuss the budget

5. implement increase lose forecast sales

Задание №3

1. A short description of a typical customer likely to be interested in a particular product.

a) consumer profile b) consumer behaviour

c) consumer goods d) consumer definition

2. An organisation's programme of advertising activities in order

to sell a product.

a) advertising figures b) advertising executive

c) advertising campaign d) advertising agency

3. A name or design that goes with a product or group of products so that they can be easily recognised by customers.

a) range b) brand c) launch d) niche

4. A group of products in a particular part of the market. a) market research b) market share

c) market survey d) market segment

5. The length of time during which a company expects to sell a

particular product before it has to replace it with a more up-to-date

product.

a) product life cycle b) product range

c) product timetable d) product forecast

6. When someone loses their job in a company because the job is no longer needed.

a) strike action b) resignation

c) redundancy d) job insecurity

7. A large business organisation that consists of several different companies that have joined together.

a) a complex b) a conglomerate

c) a component d) a composition

8. Changing the way a company is organised or financed. a) re-assessing b) re-defining

c) re-building d) restructuring

9. A sudden, large growth in business or sales. a) boom b) bust c) launch d) rocket

10. To give a small additional amount of money to someone to thank

them for their service.

a) bill b) tip c) swap d)check

Задание № 4

1. You make a phone call to Pat King. Her secretary answers.

You say:

a) I want to speak to Pat King.

b) Pat King, please.

c) I'd like to speak to Pat King, please.

d) I can't get through to Pat King.

2. On the phone, the caller says something you didn't understand.

You say:

a) Sorry, I didn't catch that.

b) You're not speaking clearly.

c) I don't understand.

d) What?

3. You answer the phone in your office. The caller wants to speak to your colleague, who isn't in the office today.

You say:

a) She's not here.

b) Sorry. She can't talk to you today.

c) You can't speak to her. You can speak to me.

d) I'm afraid she isn't in today. Can I take a message?

4. You are the seller in a negotiation. The buyer needs the goods next week, but your delivery time is ten days.

You say:

a) No-that's too difficult.

b) That's impossible. Our delivery time is ten days.

c) Next week!!

d) I'm afraid we can't deliver next week, but we could deliver in ten

days.

5. In a meeting about a project, someone says: 'I think we should

cancel the project.'

You disagree:

a) You are wrong!

b) I disagree completely - that's a stupid idea.

c)But this is an important project for us, and it's going to make a lot of money!

d)You're crazy!

Задание №5

a) Really? b) How about if c) How about you? d) Why don't we come back to that later? e) We've got a deal. f) What do you do in your spare time? g) I can see your point of view. h) It's very kind of you, but another time perhaps.

Conversation 1

Chris: This project has been very hard work, so I hope to get some

more free time now that it's finishing.

George: 1)…….

Chris: I love to go skiing in the winter.

George: 2)……. like skiing too. Where do you usually go?

Chris: Canada. It's beautiful there, and there are not too many

people. 3)…….. Where do you usually go?

George: I like Austria.